Yield Optimizer: Technical Audit & Stack Tuning

Stop leaving money on the table with a slow, bloated ad stack.

Many publishers mistakenly believe that adding more SSPs (Supply Side Platforms) automatically leads to higher revenue. In reality, after 7-10 partners, each new integration adds significant latency without increasing bid density.

This "latency tax" hurts your viewability, which in turn lowers your CPMs. It's a vicious cycle.

Our Approach: Cut the Fat, Boost the Revenue

We perform a deep technical audit of your header bidding setup (Prebid.js) and Google Ad Manager (GAM) configuration.

• Identify "Zombie" SSPs: We analyze bid logs to find partners that bid frequently but rarely win, or win at very low CPMs while adding 500ms+ latency. We remove them.
• Optimize Timeouts: We find the "Goldilocks" timeout setting for your specific audience geography and device mix.
• Supply Path Optimization (SPO): We ensure you aren't selling the same inventory to the same buyer through 5 different resellers, each taking a cut.