Engineering Blog
Deep dives into server-side tracking, header bidding, and creative intelligence.
With Chrome phasing out third-party cookies and Safari's ITP getting more aggressive, relying on the Meta Pixel alone is a recipe for signal loss. Here's how server-side GTM solves the problem.
Read more →Adding another SSP to your header bidding stack sounds like a no-brainer. But when that partner bids on 90% of requests and wins 1%, you're paying for latency without revenue.
Read more →A strict naming convention turns unstructured video libraries into queryable data. Here's the schema we use to connect creative attributes to performance.
Read more →